Qatar Airways

Qatar Airways using Jotia... 

Creating a combination between serif and sans serif typefaces, Jotia utilises the best of both worlds, resulting in a unique and modern neo-humanist font family. Taking its inspiration from lapidary inscriptions rather than pen drawn text, Jotia uses triangular serif shape details to create a strong uniformed personality with clear legibility. This original quality enables characters to be expressive in headlines, as well as in printed and onscreen text situations. Jotia also works beautifully alongside both serif and sans serif typefaces giving complex editorial work a more powerful and visually stimulating dynamic. Details include six weights, a full European character set, manual kerning and spacing, ligatures and alternatives.