See the Kandin typeface in action on Pär Cosmetics: Gender neutral, Scandinavian skincare - http://buff.ly/22mEUew
Pär is a gender neutral, environmentally conscious, skincare brand. The brands target demographic is mainly young to middle aged couples but it has been conceived and designed with a much wider audience in mind. Any age, any gender, any race. The brand aims to sync couples skincare routines and bring them closer together through this shared activity. Pär creates premium skincare products through centuries of traditional and effective Scandinavian beauty regimes, and the most modern scientific advancements in dermatology. We aim to deliver a product which we believe everybody should be incorporating into their beauty rituals.