Geometric typefaces are widely used across display advertisements, branding and signage, my aim for my latest typeface Rosina was to create a typeface ideal in these scenarios without the need for further manipulation. I wanted to create something that stands out and becomes a real crowd pleaser all on its own!
Rosina has taken geometric forms and transformed them into a sturdy typeface, with optical adjustments to get a refined look. The initial inspiration came from a lot of the hand drawn typefaces I saw across social media, but it soon developed into a style that regardless of national origin is noticeable as Art Deco with a look that embodies the future.
I took the typeface down a root influenced by the confidence, vigour and optimism of Art Deco architecture apparent in the Roaring Twenties. I strived to simulate the period style through the use of tall ascenders and descenders, giving it a very vertical appearance, much like the Art Deco buildings. The Chrysler Building is a classic example of this essence.
To make Rosina more versatile, form always follows function; it has a lot 21st Century sensibility (not quite as crazy as some of the Art Deco typefaces out there!) Another thing to note is that a lot of typefaces that are influenced by this period style are uppercase only, Rosina has both – a lovely set of lowercase and uppercase that compliment each other wonderfully.
Rosina explores typographic boundaries with its playful appearance (but when you know the rules you are able to break them!)
Designed in 2016, Makozin is a humanist typeface with a stylish appearance. Created with a more fluid approach, Makozin has more movement and curvature within stems, an angled stress and visible modulation. Together these features give a strong presence of the hand with subtle characteristics of traditional calligraphy, providing a very comfortable read.
Its characteristics and the way in which it developed has a lot to thank Reading University for, especially its true italics, which before I studied the TDi typeface design summer course, I hadn’t included in my designs before. During the course I started to appreciate more the different qualities of different designs in which serve different purposes. The italics of this typeface steal the show and provide many possibilities; its rhythm offers a unique and stylistic change to the uprights, instantly creating a sense of elegance with a superior quality.
During my initial research for the typeface, I came across the expression ‘magazines make the perfect canvas for typography’; this is what steered me to the concept of a typeface that would have a versatile usage within the world of magazines, whether it be in print form or online. Makozin was designed to be suited to the many great typographic possibilities that the format and structure of a magazine provides, with attention grabbing headlines and easy to read body copy that follows.
Using one type or another tells a lot about the label. Makozin can communicate to an audience with a welcoming quality. I have truly let my personality shine through in this design. I seem to be drawn to the idea of type styles with a lot of movement and unique characters in them so I really wanted to create a typeface where you clearly see that its design decisions have been influenced by my own unique personality.
Thanks to designyourway.net for featuring my typeface 'Jotia' in this list... Recommended premium fonts that you can buy online... http://buff.ly/2bXRwVY
I’ve just come back from a great 2 weeks at The University of Reading studying the TDi typeface design course. It was an amazing experience and I met some great people from all over the world.
The typeface design course is important at not only understanding and developing the skills to create a better typeface but understanding why we make the decision we do in type design. Now I’m back I really feel like I look at type in a different way and I am now getting stuck back in to my newest type design with newfound ideas and skills.
To see more images from the course visit instagram.com/hashtagtype