Geometric typefaces are widely used across display advertisements, branding and signage, my aim for my latest typeface Rosina was to create a typeface ideal in these scenarios without the need for further manipulation. I wanted to create something that stands out and becomes a real crowd pleaser all on its own!
Rosina has taken geometric forms and transformed them into a sturdy typeface, with optical adjustments to get a refined look. The initial inspiration came from a lot of the hand drawn typefaces I saw across social media, but it soon developed into a style that regardless of national origin is noticeable as Art Deco with a look that embodies the future.
I took the typeface down a root influenced by the confidence, vigour and optimism of Art Deco architecture apparent in the Roaring Twenties. I strived to simulate the period style through the use of tall ascenders and descenders, giving it a very vertical appearance, much like the Art Deco buildings. The Chrysler Building is a classic example of this essence.
To make Rosina more versatile, form always follows function; it has a lot 21st Century sensibility (not quite as crazy as some of the Art Deco typefaces out there!) Another thing to note is that a lot of typefaces that are influenced by this period style are uppercase only, Rosina has both – a lovely set of lowercase and uppercase that compliment each other wonderfully.
Rosina explores typographic boundaries with its playful appearance (but when you know the rules you are able to break them!)